Why Next.js for business sites
Most of our clients need speed, search visibility and a site they can grow without constant firefighting. Next.js lets us ship server-rendered pages with strong Core Web Vitals, clean URLs and a codebase that stays maintainable.
This is how we use it in practice, not a generic framework tutorial.
Architecture choices
- App Router for layouts, metadata API and streaming where useful
- Static generation for marketing pages that change on deploy
- Server components by default; client components only for interactivity
- Structured content: services, industries and areas driven from typed data in
lib/
That separation keeps service pages consistent and SEO fields reliable.
SEO built in, not bolted on
Each route exports:
- Unique
title,description, canonical - Open Graph and Twitter cards
- JSON-LD (
Organization,Service,FAQ,Breadcrumb) via our schema helpers
Blog and guides use the same patterns so articles reinforce commercial pages internally.
Performance habits
- Optimised images with
next/image - Minimal client JavaScript on content-heavy pages
- Font loading strategy that avoids layout shift
- Regular Lighthouse checks on homepage and top service templates
Compare approaches in WordPress vs Next.js.
Design handoff
Web design happens in Figma (or similar) with component thinking that maps to React: spacing scales, type hierarchy, accessible colour contrast. We avoid designs that cannot be built performantly.
Content workflow
- Launch with core pages live, not lorem ipsum
- Case studies and FAQs wired early for trust
- Blog posts clustered by topic; see guides
- Redirect map for redesigns
QA before launch
- Metadata spot-check on every template
- Forms, analytics, cookie banner
- Mobile tap targets and focus states
- 404 and thank-you flows
After launch
Monitoring, maintenance and iterative SEO: new articles, location pages where justified, CRO tweaks on CTAs.
FAQs
Do clients need to know React?
No. Editors interact with agreed tools or we handle updates under retainer.
Is Next.js only for large sites?
No. A focused 10-page business site benefits as much as a larger build if SEO and speed matter commercially.
Can you migrate from WordPress?
Yes, with a redirect and content migration plan. Read our comparison article.
Next step
See Next.js development or request an audit of your current stack.
