Slush Dating
Revolutionary video dating platform connecting singles through meaningful video conversations
Project Overview
Slush Dating wanted to revolutionise online dating by moving beyond swipe-based interactions to foster genuine connections through video conversations. The platform required complex real-time capabilities whilst maintaining user safety and authentic matching.
The Challenge
Creating a video-first dating platform that differentiates from swipe-based apps whilst ensuring user safety and authentic connections required innovative UX design and robust technical implementation.
Real-time video chat capabilities with high performance
Authentic matching algorithms beyond superficial swiping
User safety features and content moderation
Intuitive video profile creation and discovery
Cross-platform compatibility for web and mobile
Our Solution
We built a WebRTC-based platform with custom matching algorithms and an intuitive interface that guides users through creating engaging video profiles.
Dating Behaviour Research
Analysed modern dating patterns and conducted user interviews to understand what creates meaningful connections.
Video-First UX Design
Designed an interface that puts video conversations at the centre whilst maintaining user comfort and safety.
Real-time Development
Built a sophisticated platform with WebRTC video capabilities, custom matching algorithms, and comprehensive safety features.
Community Building
Launched with community guidelines, safety education, and ongoing user feedback integration.
Results & Impact
Match-to-Conversation Rate
Average Conversation Length
User Retention Rate
Authenticity Rating
"Slush has completely changed how I approach online dating. The video conversations feel so much more natural and authentic than endless text messaging. I've had more meaningful connections in a month than I had in years on other apps."