Crystal Clean Pro Solutions
Premium Property Cleaning Across Central Scotland
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The challenge
What we set out to solve
1
Create clear, equal journeys for schools and candidates
2
Position a new specialist agency as credible and education-led
3
Make vacancies easy to scan and act on
4
Build confidence through compliance, partnerships and proof
5
Support regional search visibility without losing the national proposition
Our approach
How we tackled it
We designed and built a bold, people-first recruitment website around the decisions each audience needs to make. Schools can move directly into staffing support, while candidates can explore vacancies, advice and referral opportunities. A structured content hierarchy brings accreditation, featured roles, values, process and regional expertise into the journey, with purposeful calls to action and WhatsApp contact reducing friction throughout.
Process
Execution timeline
1
Positioning & Search Strategy
- Defined a specialist education recruitment proposition
- Mapped search intent across schools, candidates, roles and locations
- Planned dedicated content for Greater Manchester, Liverpool and UK reach
2
Audience & Content Design
- Separated school and candidate journeys from the first screen
- Turned the BPS approach into clear proof, process and value sections
- Made accreditation and partnership signals prominent
3
Vacancies & Conversion
- Created scannable featured-vacancy cards
- Added direct paths to staffing, registration and referrals
- Used repeated contact and WhatsApp prompts at high-intent moments
4
Responsive Build & Launch
- Built a fast, accessible Next.js website
- Optimised responsive layouts and image delivery
- Added metadata, semantic structure and crawlable landing pages
Impact
The results
Dedicated school and candidate pathways
Audience Clarity
Featured roles made visible from the homepage
Vacancy Discovery
Accreditation, partnerships and process placed up front
Trust
Greater Manchester and Liverpool relevance built into the structure
Regional SEO
Direct contact, registration, referral and WhatsApp routes
Conversion
Capabilities
What we delivered
- Recruitment Website Strategy
- Bespoke Web Design
- Next.js Development
- Content Architecture
- Technical SEO
- Conversion Optimisation
Stack
Technologies we used
Next.jsTypeScriptResponsive DesignSEO ArchitectureAccessible UIVercel
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