LR Talent
Executive & HR Recruitment
Client
LR Talent
Duration
1 month
Year
2024
The Problem
Establishing brand identity for a new startup
Static website not reflecting personalised approach
Inability to differentiate from generic job boards
Hidden track record of successful placements
Limited visibility into founder-led recruitment methodology
No way for candidates and employers to connect directly
Our Approach
We created a comprehensive brand identity and modern, personality-driven platform that tells LR Talent's story. Starting with logo design and brand guidelines, we established a strong visual identity that communicates trust and professionalism. The homepage emphasises their unique value: founder-led search, deep relationships with top companies, and hand-selected candidates only. A comprehensive 'For Candidates' section allows candidates to submit CVs, specify salary expectations, and see matching opportunities curated by the team. An 'For Employers' section lets companies post vacancies and connects them directly to LR Talent's consultants for personalized searches. We integrated a candidate portfolio showcasing successful placements and testimonials from both companies and placed professionals. A secure dashboard lets clients track active searches, review shortlisted candidates, and manage the hiring process. The design emphasises trust, professionalism, and personal relationships, differentiating them from impersonal job boards.
Execution Timeline
Brand Development
- •Logo design establishing startup identity and professionalism
- •Brand guidelines and visual identity system
- •Developed narrative around founder-led, relationship-focused recruitment
- •Created distinct messaging for candidates vs employers
- •Designed visual identity emphasizing trust and professionalism
Candidate Portal
- •CV submission and profile building system
- •Salary expectation and preference configuration
- •Curated opportunity recommendations from consultants
- •Direct messaging with LR Talent consultants
Employer Portal
- •Vacancy posting and management system
- •Shortlist management and candidate review
- •Direct access to LR Talent consultants
- •Secure dashboard for tracking active searches
Portfolio & Trust Building
- •Showcase of successful placements with metrics
- •Testimonials from both employers and placed professionals
- •Success stories demonstrating ROI
- •SEO-optimised content establishing thought leadership
LR Talent's platform has been a game-changer for us. The personalized approach and direct access to their consultants has made finding the right talent effortless. We've filled positions we thought would be difficult 3x faster.
Michael Chen
Head of HR, Tech Startup
Key Capabilities
Brand Development
Logo Design
Bespoke Web Design
Candidate Management System
Client Portal
SEO Optimisation