
Sandalwood Memorials
Hybrid Headless Platform — Next.js, WordPress & 3D Memorial Rendering
- Client
- Sandalwood Memorials
- Duration
- 6 weeks
- Year
- 2024
The Challenge
What we set out to solve
Sales team needed a familiar CMS to manage products, categories, and enquiries without developer involvement
Families couldn't visualise bespoke memorial designs before ordering
Legacy WordPress sites were slow and poorly ranked; performance mattered for SEO and conversions
Requirement for a seamless path from browsing to enquiry or brochure request
Need to showcase granite options, shapes, inscriptions, and grave decorations in a dignified, accessible way
Our Approach
How we tackled it
We architected a hybrid headless platform that delivers the best of both worlds. WordPress and WooCommerce power the backend—familiar, flexible, and fully under the sales team's control for product management, pricing, and order handling. Next.js drives the customer-facing site, delivering server-side rendering, blazing-fast page loads, and exceptional Core Web Vitals. We connected the two via GraphQL using WPGraphQL and WooGraphQL, so the Next.js front-end fetches only the data it needs—products, categories, custom fields, media—without the bloat of traditional REST. The standout feature: an immersive 3D memorial renderer built with Three.js. Families can explore headstones, plaques, and monuments in real time, swap stone colours, preview inscriptions, and understand scale before requesting a brochure or enquiry. The design is compassionate and elegant—serene photography, warm typography, clear CTAs for 'Our Memorials', 'Request Brochure', and 'Enquire', with WhatsApp for instant support. The result is a site that feels premium and performant whilst giving the team full control behind the scenes.
Process
Execution timeline
Hybrid Architecture
- —Designed headless architecture: Next.js for front-end, WordPress/WooCommerce for back-office and product management
- —Connected via GraphQL (WPGraphQL + WooGraphQL) for efficient, type-safe data fetching
- —Sales team retains full control over products, categories, and enquiry routing
Next.js Front-End & Performance
- —Built server-side rendered pages for SEO and fast first-contentful paint
- —Optimised Core Web Vitals and image delivery for memorial galleries
- —Responsive, accessible design with clear navigation: Our Memorials, Grave Decorations, Create A Memorial
Three.js Memorial Rendering
- —Developed interactive 3D visualisation for headstones, plaques, urns, and benches
- —Real-time preview of stone types, colours, shapes, and inscription text
- —Families visualise their bespoke design before enquiry—reducing hesitation and improving conversion
Conversion & Commerce
- —Streamlined flows: Request Brochure, Enquire, and Create A Memorial with gentle, dignified UX
- —WhatsApp integration for instant support; brochure and enquiry forms routed to sales team
- —Ongoing optimisation and content updates driven by the WordPress admin
Impact
The results
+280% increase in enquiries
Online Quote Requests
+58% increase (from £2,100 to £3,300)
Average Order Value
4.2% conversion rate (vs. industry average 0.8%)
Website Conversion
Now represent 65% of sales (up from 15%)
Custom Orders
4.9/5 stars with 94% recommending Sandalwood
Customer Satisfaction
"The platform gives us the best of both worlds—our team manages everything in WordPress like we're used to, whilst families get a fast, beautiful site. The 3D memorial preview has been a game-changer. Customers can really see what they're choosing.
Sophia Clarke
Marketing Manager, Sandalwood Memorials
Capabilities
What we delivered
- Headless Architecture
- 3D Memorial Rendering (Three.js)
- WordPress/WooCommerce Integration
- GraphQL Data Layer
- Performance Optimisation
- Conversion-Focused Design
Stack
Technologies we used
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