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B2B Technical Services

HV Direct

Bespoke Travel Experience Specialist

Client
HV Direct
Duration
3 weeks
Year
2024

The Challenge

What we set out to solve

1

Generic brochure website not highlighting specialised expertise

2

Limited visibility into HV Direct's breadth of services

3

Hidden portfolio of impressive projects

4

Difficulty attracting complex electrical project inquiries

5

No clear differentiation from generic electrical contractors

Our Approach

How we tackled it

We built a technical, portfolio-driven website that showcases HV Direct's capabilities by sector. The design emphasises three market segments, each with dedicated landing pages explaining typical challenges and HV Direct's solutions. A comprehensive project portfolio displays 50+ completed projects with rich case studies: project scope, client type, technical challenges overcome, equipment used, and results (e.g., '15,000V substation upgrade for industrial facility completed 2 weeks ahead of schedule'). Technical specifications and standards compliance (IEC 61936, BS 7909) are highlighted throughout. A 'Services' section details offerings: emergency response, preventive maintenance, installation, upgrades, and compliance testing. An online quote request form captures project details (voltage, scope, timeline, budget) and routes to the appropriate technical team member. A technical blog shares insights on emerging standards, safety best practices, and industry trends, establishing thought leadership. The site also highlights certifications, insurance, and safety record, critical for decision-makers in this space.

Process

Execution timeline

1

Technical B2B Design

  • Designed a technical, portfolio-driven website
  • Emphasised three market segments with dedicated landing pages
  • Built a comprehensive project portfolio showcase
2

Project Portfolio

  • Documented 50+ completed projects with rich case studies
  • Highlighted technical challenges and solutions
  • Displayed results and impact metrics
  • Showcased equipment used and timelines
3

Services & Lead Generation

  • Detailed services section with offerings
  • Online quote request form
  • Technical blog with insights
  • Certifications and safety record
4

Optimization & Support

  • Optimised for technical SEO and lead generation
  • Built robust backend for quote routing
  • Provided ongoing technical support

Impact

The results

+165% increase in project inquiries

Qualified Inquiries

Average contract value increased £32k

Project Size Growth

Won 12 new large-scale industrial clients

Enterprise Clients

54% of quotes convert to projects (vs. previous 28%)

Bid Conversion Rate

Established as preferred partner for complex electrical projects

Brand Authority

"HV Direct's new website has been instrumental in winning more complex electrical projects. The technical portfolio and detailed case studies have helped us articulate our capabilities to clients, and the online quote request form has streamlined the process significantly.

Robert Harris

Project Manager, HV Direct

Capabilities

What we delivered

  • Technical B2B Web Design
  • Project Portfolio & CMS
  • SEO for B2B
  • Lead Generation Setup
  • Content Strategy

Stack

Technologies we used

Next.jsTailwind CSSPostgreSQLPrisma ORMStripe for invoicing integrationSendGrid for email

Let's work together

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