B2B Technical Services

HV Direct

Bespoke Travel Experience Specialist

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Client: HV Direct
Duration: 3 weeks
Year: 2024

The challenge

What we set out to solve

Generic brochure website not highlighting specialised expertise

Limited visibility into HV Direct's breadth of services

Hidden portfolio of impressive projects

Difficulty attracting complex electrical project inquiries

No clear differentiation from generic electrical contractors

Our approach

How we tackled it

We built a technical, portfolio-driven website that showcases HV Direct's capabilities by sector. The design emphasises three market segments, each with dedicated landing pages explaining typical challenges and HV Direct's solutions. A comprehensive project portfolio displays 50+ completed projects with rich case studies: project scope, client type, technical challenges overcome, equipment used, and results (e.g., '15,000V substation upgrade for industrial facility completed 2 weeks ahead of schedule'). Technical specifications and standards compliance (IEC 61936, BS 7909) are highlighted throughout. A 'Services' section details offerings: emergency response, preventive maintenance, installation, upgrades, and compliance testing. An online quote request form captures project details (voltage, scope, timeline, budget) and routes to the appropriate technical team member. A technical blog shares insights on emerging standards, safety best practices, and industry trends, establishing thought leadership. The site also highlights certifications, insurance, and safety record, critical for decision-makers in this space.

Process

Execution timeline

Technical B2B Design

Designed a technical, portfolio-driven website
Emphasised three market segments with dedicated landing pages
Built a comprehensive project portfolio showcase

Project Portfolio

Documented 50+ completed projects with rich case studies
Highlighted technical challenges and solutions
Displayed results and impact metrics
Showcased equipment used and timelines

Services & Lead Generation

Detailed services section with offerings
Online quote request form
Technical blog with insights
Certifications and safety record

Optimization & Support

Optimised for technical SEO and lead generation
Built robust backend for quote routing
Provided ongoing technical support

Impact

The results

+165% increase in project inquiries

Qualified Inquiries

Average contract value increased £32k

Project Size Growth

Won 12 new large-scale industrial clients

Enterprise Clients

54% of quotes convert to projects (vs. previous 28%)

Bid Conversion Rate

Established as preferred partner for complex electrical projects

Brand Authority

HV Direct's new website has been instrumental in winning more complex electrical projects. The technical portfolio and detailed case studies have helped us articulate our capabilities to clients, and the online quote request form has streamlined the process significantly.

Robert Harris

Project Manager, HV Direct

Capabilities