HV Direct
Bespoke Travel Experience Specialist
Client
HV Direct
Duration
3 weeks
Year
2024
The Problem
Generic brochure website not highlighting specialised expertise
Limited visibility into HV Direct's breadth of services
Hidden portfolio of impressive projects
Difficulty attracting complex electrical project inquiries
No clear differentiation from generic electrical contractors
Our Approach
We built a technical, portfolio-driven website that showcases HV Direct's capabilities by sector. The design emphasises three market segments, each with dedicated landing pages explaining typical challenges and HV Direct's solutions. A comprehensive project portfolio displays 50+ completed projects with rich case studies: project scope, client type, technical challenges overcome, equipment used, and results (e.g., '15,000V substation upgrade for industrial facility completed 2 weeks ahead of schedule'). Technical specifications and standards compliance (IEC 61936, BS 7909) are highlighted throughout. A 'Services' section details offerings: emergency response, preventive maintenance, installation, upgrades, and compliance testing. An online quote request form captures project details (voltage, scope, timeline, budget) and routes to the appropriate technical team member. A technical blog shares insights on emerging standards, safety best practices, and industry trends, establishing thought leadership. The site also highlights certifications, insurance, and safety record, critical for decision-makers in this space.
Execution Timeline
Technical B2B Design
- •Designed a technical, portfolio-driven website
- •Emphasised three market segments with dedicated landing pages
- •Built a comprehensive project portfolio showcase
Project Portfolio
- •Documented 50+ completed projects with rich case studies
- •Highlighted technical challenges and solutions
- •Displayed results and impact metrics
- •Showcased equipment used and timelines
Services & Lead Generation
- •Detailed services section with offerings
- •Online quote request form
- •Technical blog with insights
- •Certifications and safety record
Optimization & Support
- •Optimised for technical SEO and lead generation
- •Built robust backend for quote routing
- •Provided ongoing technical support
HV Direct's new website has been instrumental in winning more complex electrical projects. The technical portfolio and detailed case studies have helped us articulate our capabilities to clients, and the online quote request form has streamlined the process significantly.
Robert Chen
Project Manager, HV Direct
Key Capabilities
Technical B2B Web Design
Project Portfolio & CMS
SEO for B2B
Lead Generation Setup
Content Strategy