Luma Education Recruitment
Specialist Education Recruitment Platform
Hero Section
Modern, conversion-focused design that builds trust

The Problem
Generic website not showcasing specialist sector expertise
Difficulty communicating value proposition to both schools and educators
No clear differentiation from competitors
Limited ability to address specific recruitment challenges schools face
Need for seamless CRM integration to display live vacancies automatically
Requirement for Google Jobs integration to maximise vacancy visibility
Need for a modern, conversion-focused platform that builds trust
Our Approach
We created a sophisticated, modern recruitment platform that positions Luma as the trusted partner for education recruitment. The design features a striking hero section with compelling messaging 'Connecting Educators with Schools' that immediately communicates their purpose. A comprehensive 'Our Specialisms' section showcases expertise across eight sectors: Early Years, Primary, Secondary, SEND, Leadership, Non-classroom, International, and Bespoke Tutoring, with interactive sector selection that reveals tailored recruitment solutions. The platform addresses key pain points through a 'Solutions' section highlighting rapid response cover, safeguarding assurance, urgent supply teaching solutions, and specialist SEN recruitment. An engaging FAQ-style section titled 'The questions that keep school leaders up at night' provides thoughtful answers that build confidence and demonstrate deep understanding of the sector. Critically, we integrated HelloEduN CRM to automatically pull and display live vacancies in real-time, ensuring the website always shows current opportunities without manual updates. We also implemented Google Jobs structured data markup, enabling all vacancies to appear in Google Jobs search results, dramatically increasing visibility and reach to qualified educators actively searching for roles. The design emphasises trust, professionalism, and personal relationships through warm imagery, clear calls-to-action, and intuitive navigation. We integrated WhatsApp chat functionality for instant communication and created dedicated sections for both schools and educators, ensuring the platform serves both audiences effectively.
Execution Timeline
Discovery & Strategy
- •Conducted stakeholder interviews to understand recruitment challenges and sector nuances
- •Competitive analysis of education recruitment platforms
- •User journey mapping for both schools and educators
- •Content strategy development addressing key pain points
Design & User Experience
- •Created modern, professional visual identity emphasising trust and expertise
- •Designed intuitive sector navigation with interactive specialism showcase
- •Developed conversion-focused layouts with clear calls-to-action
- •Integrated warm, authentic imagery that reflects the education sector
Development & Features
- •Built responsive platform with sector-specific content management
- •Integrated HelloEduN CRM API for real-time vacancy display and synchronisation
- •Implemented Google Jobs structured data markup for enhanced vacancy visibility
- •Created automated vacancy feed ensuring website always shows current opportunities
- •Integrated WhatsApp chat for instant communication
- •Created interactive FAQ section addressing school leaders' concerns
- •Implemented SEO-optimised structure for sector-specific searches
Launch & Optimisation
- •Comprehensive testing across devices and browsers
- •Performance optimisation for fast load times
- •SEO implementation for sector-specific keywords
- •Ongoing support and content updates
The new website perfectly captures who we are as a specialist education recruitment agency. It's modern, professional, and clearly communicates our expertise across all sectors. The design builds trust immediately, and we've seen a marked improvement in the quality of inquiries from both schools and educators.
Luma Education Recruitment Team
Luma Education Recruitment
Key Capabilities
Bespoke Web Design
CRM Integration
Google Jobs Integration
Sector-Specific Content Strategy
Conversion Optimisation
WhatsApp Integration
SEO Strategy