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Recruitment Platform

Luma Education Recruitment

Specialist Education Recruitment Platform

Client
Luma Education Recruitment
Duration
4 weeks
Year
2025

The Challenge

What we set out to solve

1

Generic website not showcasing specialist sector expertise

2

Difficulty communicating value proposition to both schools and educators

3

No clear differentiation from competitors

4

Limited ability to address specific recruitment challenges schools face

5

Need for seamless CRM integration to display live vacancies automatically

6

Requirement for Google Jobs integration to maximise vacancy visibility

7

Need for a modern, conversion-focused platform that builds trust

Our Approach

How we tackled it

We created a sophisticated, modern recruitment platform that positions Luma as the trusted partner for education recruitment. The design features a striking hero section with compelling messaging 'Connecting Educators with Schools' that immediately communicates their purpose. A comprehensive 'Our Specialisms' section showcases expertise across eight sectors: Early Years, Primary, Secondary, SEND, Leadership, Non-classroom, International, and Bespoke Tutoring, with interactive sector selection that reveals tailored recruitment solutions. The platform addresses key pain points through a 'Solutions' section highlighting rapid response cover, safeguarding assurance, urgent supply teaching solutions, and specialist SEN recruitment. An engaging FAQ-style section titled 'The questions that keep school leaders up at night' provides thoughtful answers that build confidence and demonstrate deep understanding of the sector. Critically, we integrated HelloEduN CRM to automatically pull and display live vacancies in real-time, ensuring the website always shows current opportunities without manual updates. We also implemented Google Jobs structured data markup, enabling all vacancies to appear in Google Jobs search results, dramatically increasing visibility and reach to qualified educators actively searching for roles. The design emphasises trust, professionalism, and personal relationships through warm imagery, clear calls-to-action, and intuitive navigation. We integrated WhatsApp chat functionality for instant communication and created dedicated sections for both schools and educators, ensuring the platform serves both audiences effectively.

Process

Execution timeline

1

Discovery & Strategy

  • Conducted stakeholder interviews to understand recruitment challenges and sector nuances
  • Competitive analysis of education recruitment platforms
  • User journey mapping for both schools and educators
  • Content strategy development addressing key pain points
2

Design & User Experience

  • Created modern, professional visual identity emphasising trust and expertise
  • Designed intuitive sector navigation with interactive specialism showcase
  • Developed conversion-focused layouts with clear calls-to-action
  • Integrated warm, authentic imagery that reflects the education sector
3

Development & Features

  • Built responsive platform with sector-specific content management
  • Integrated HelloEduN CRM API for real-time vacancy display and synchronisation
  • Implemented Google Jobs structured data markup for enhanced vacancy visibility
  • Created automated vacancy feed ensuring website always shows current opportunities
  • Integrated WhatsApp chat for instant communication
  • Created interactive FAQ section addressing school leaders' concerns
  • Implemented SEO-optimised structure for sector-specific searches
4

Launch & Optimisation

  • Comprehensive testing across devices and browsers
  • Performance optimisation for fast load times
  • SEO implementation for sector-specific keywords
  • Ongoing support and content updates

Impact

The results

All vacancies automatically appear in Google Jobs search results

Vacancy Visibility

Seamless real-time synchronisation with HelloEduN CRM system

CRM Integration

Significant increase in time on site and page views

Website Engagement

Improved quality of inquiries from both schools and educators

Inquiry Quality

Established as premium, specialist education recruitment partner

Brand Positioning

Intuitive navigation and clear value proposition

User Experience

Strategic placement of calls-to-action throughout the platform

Conversion Optimisation

"The new website perfectly captures who we are as a specialist education recruitment agency. It's modern, professional, and clearly communicates our expertise across all sectors. The design builds trust immediately, and we've seen a marked improvement in the quality of inquiries from both schools and educators.

Luma Education Recruitment Team

Luma Education Recruitment

Capabilities

What we delivered

  • Bespoke Web Design
  • CRM Integration
  • Google Jobs Integration
  • Sector-Specific Content Strategy
  • Conversion Optimisation
  • WhatsApp Integration
  • SEO Strategy

Stack

Technologies we used

Next.jsTypeScriptTailwind CSSHelloEduN CRM APIGoogle Jobs APIStructured Data MarkupResponsive DesignWhatsApp Business APISEO Optimisation

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