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E-Commerce Platform

Rechtschaffen Family Wealth

Private Wealth Management

Client

Rechtschaffen Family Wealth

Duration

3 weeks

Year

2024

The Problem

1

Website not effectively communicating unique value

2

Inability to differentiate from wellness app companies

3

Limited visibility into 15+ years of experience

4

No clear explanation of tangible value of services

5

Need for a professional, conversion-focused website

Our Approach

We designed a professional, conversion-focused website that positions Natalie as a premium executive wellness advisor. The homepage features her professional photo, credentials, and a compelling tagline about sustainable healthy habits for busy professionals. A detailed 'About' section tells her origin story, years in corporate wellness, transition to consulting, philosophy on holistic health. The 'Services' section clearly describes three offerings: (1) Executive 1-on-1 coaching (health assessments, personalized fitness & nutrition plans, accountability), (2) Corporate Wellness Programmes (team assessments, onsite fitness classes, nutrition workshops, wellness challenges), and (3) Workplace Culture Consulting (embedding wellness into company values, ROI analysis, long-term transformation). Each service includes typical outcomes and testimonials. A 'Results' section displays before-and-after metrics from past clients (anonymized) showing health improvements, reduced sick days, productivity gains. An online booking system powered by Calendly lets individuals schedule 1-on-1 consultations or companies request corporate programme consultations. A blog shares evidence-based insights on workplace stress, nutrition, exercise science, and mental health, establishing Natalie as a thought leader and improving SEO.

Execution Timeline

1

Professional Website Design

  • Designed a professional, conversion-focused website
  • Emphasised her unique credentials and experience
  • Highlighted her professional photo and credentials
2

About & Services

  • Detailed 'About' section telling her origin story
  • Clear 'Services' section explaining offerings
  • Typical outcomes and testimonials
3

Online Booking & Content

  • Online booking system powered by Calendly
  • Blog with evidence-based insights
  • SEO-optimised content
4

Optimization & Support

  • Optimised for conversion and lead generation
  • Built robust backend for booking system
  • Provided ongoing content updates and SEO support
Natalie's website has been a game-changer for her business. The professional design and clear messaging have helped her attract more corporate clients and establish herself as a thought leader in the wellness space.

Emily Davis

HR Director, Tech Company

Key Capabilities

Personal Brand Website

Online Booking Integration

Content Marketing

Email Automation

SEO Strategy

Tech Stack

Next.jsReactTailwind CSSCalendly integrationStripe for paymentsSendGrid for email marketing

Let's work together

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