Rechtschaffen Family Wealth
Private Wealth Management
Client
Rechtschaffen Family Wealth
Duration
3 weeks
Year
2024
The Problem
Website not effectively communicating unique value
Inability to differentiate from wellness app companies
Limited visibility into 15+ years of experience
No clear explanation of tangible value of services
Need for a professional, conversion-focused website
Our Approach
We designed a professional, conversion-focused website that positions Natalie as a premium executive wellness advisor. The homepage features her professional photo, credentials, and a compelling tagline about sustainable healthy habits for busy professionals. A detailed 'About' section tells her origin story, years in corporate wellness, transition to consulting, philosophy on holistic health. The 'Services' section clearly describes three offerings: (1) Executive 1-on-1 coaching (health assessments, personalized fitness & nutrition plans, accountability), (2) Corporate Wellness Programmes (team assessments, onsite fitness classes, nutrition workshops, wellness challenges), and (3) Workplace Culture Consulting (embedding wellness into company values, ROI analysis, long-term transformation). Each service includes typical outcomes and testimonials. A 'Results' section displays before-and-after metrics from past clients (anonymized) showing health improvements, reduced sick days, productivity gains. An online booking system powered by Calendly lets individuals schedule 1-on-1 consultations or companies request corporate programme consultations. A blog shares evidence-based insights on workplace stress, nutrition, exercise science, and mental health, establishing Natalie as a thought leader and improving SEO.
Execution Timeline
Professional Website Design
- •Designed a professional, conversion-focused website
- •Emphasised her unique credentials and experience
- •Highlighted her professional photo and credentials
About & Services
- •Detailed 'About' section telling her origin story
- •Clear 'Services' section explaining offerings
- •Typical outcomes and testimonials
Online Booking & Content
- •Online booking system powered by Calendly
- •Blog with evidence-based insights
- •SEO-optimised content
Optimization & Support
- •Optimised for conversion and lead generation
- •Built robust backend for booking system
- •Provided ongoing content updates and SEO support
Natalie's website has been a game-changer for her business. The professional design and clear messaging have helped her attract more corporate clients and establish herself as a thought leader in the wellness space.
Emily Davis
HR Director, Tech Company
Key Capabilities
Personal Brand Website
Online Booking Integration
Content Marketing
Email Automation
SEO Strategy