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E-Commerce Platform

Rechtschaffen Family Wealth

Private Wealth Management

Client
Rechtschaffen Family Wealth
Duration
3 weeks
Year
2024

The Challenge

What we set out to solve

1

Website not effectively communicating unique value

2

Inability to differentiate from wellness app companies

3

Limited visibility into 15+ years of experience

4

No clear explanation of tangible value of services

5

Need for a professional, conversion-focused website

Our Approach

How we tackled it

We designed a professional, conversion-focused website that positions Natalie as a premium executive wellness advisor. The homepage features her professional photo, credentials, and a compelling tagline about sustainable healthy habits for busy professionals. A detailed 'About' section tells her origin story, years in corporate wellness, transition to consulting, philosophy on holistic health. The 'Services' section clearly describes three offerings: (1) Executive 1-on-1 coaching (health assessments, personalized fitness & nutrition plans, accountability), (2) Corporate Wellness Programmes (team assessments, onsite fitness classes, nutrition workshops, wellness challenges), and (3) Workplace Culture Consulting (embedding wellness into company values, ROI analysis, long-term transformation). Each service includes typical outcomes and testimonials. A 'Results' section displays before-and-after metrics from past clients (anonymized) showing health improvements, reduced sick days, productivity gains. An online booking system powered by Calendly lets individuals schedule 1-on-1 consultations or companies request corporate programme consultations. A blog shares evidence-based insights on workplace stress, nutrition, exercise science, and mental health, establishing Natalie as a thought leader and improving SEO.

Process

Execution timeline

1

Professional Website Design

  • Designed a professional, conversion-focused website
  • Emphasised her unique credentials and experience
  • Highlighted her professional photo and credentials
2

About & Services

  • Detailed 'About' section telling her origin story
  • Clear 'Services' section explaining offerings
  • Typical outcomes and testimonials
3

Online Booking & Content

  • Online booking system powered by Calendly
  • Blog with evidence-based insights
  • SEO-optimised content
4

Optimization & Support

  • Optimised for conversion and lead generation
  • Built robust backend for booking system
  • Provided ongoing content updates and SEO support

Impact

The results

+320% increase in monthly inquiries

Consultation Inquiries

Onboarded 8 new corporate wellness programmes

Corporate Clients

Grew from 4 to 28 active clients within 6 months

Individual Coaching Clients

£12,000+ monthly from corporate programmes (vs. previous £0)

Recurring Revenue

Invited as wellness speaker at 3 industry conferences

Thought Leadership

"Natalie's website has been a game-changer for her business. The professional design and clear messaging have helped her attract more corporate clients and establish herself as a thought leader in the wellness space.

Emily Davis

HR Director, Tech Company

Capabilities

What we delivered

  • Personal Brand Website
  • Online Booking Integration
  • Content Marketing
  • Email Automation
  • SEO Strategy

Stack

Technologies we used

Next.jsReactTailwind CSSCalendly integrationStripe for paymentsSendGrid for email marketing

Let's work together

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