Health & Wellbeing

Sarah Bartlet Optimal Health

Nutritional Therapy Practice Website

Client: Sarah Bartlet Optimal Health
Duration: 3 weeks
Year: 2026

The challenge

What we set out to solve

No clear digital home that communicated specialist nutritional therapy support

Difficulty explaining complex health journeys in an approachable way

Need for prominent consultation booking pathways on every device

Requirement to highlight online and in-person Aberdeenshire consultations

Warm, accessible brand expression suited to health and wellbeing audiences

WhatsApp contact option for quick, low-barrier enquiries

Our approach

How we tackled it

We designed and built a calming, conversion-focused website that puts Sarah's expertise and empathy front and centre. A warm hero introduces her as a nutritional therapist in Aberdeenshire with a clear headline about feeling healthier, more balanced and more in control. Primary CTAs guide visitors to book a free consultation, whilst a secondary pathway explains her approach in more depth. Soft sage and cream tones, serif headlines and rounded UI elements create a reassuring first impression. Service tags highlight autoimmune and allergy support alongside online and Aberdeenshire consultations. A portrait-led layout builds trust immediately, with a supportive caption reinforcing practical help for complex health journeys. WhatsApp integration gives visitors a familiar way to reach out, and the site structure covers services, approach, and contact with repeated booking prompts throughout.

Process

Execution timeline

Discovery & Positioning

Stakeholder sessions to align on audiences, services and consultation journeys
Content mapping for autoimmune, allergy and digestive health support
Conversion planning for free consultation and WhatsApp enquiry flows

Design & Brand Expression

Calm visual identity using accessible sage, cream and earthy accent colours
Portrait-led hero with trust-building messaging and service tags
Mobile-first layouts with clear typography and generous whitespace

Development & Features

Built responsive site with consultation booking CTAs throughout
Integrated WhatsApp for quick client contact
Structured service and approach pages for SEO and clarity
Accessible colour contrast and touch-friendly interactive elements

Launch & Optimisation

Cross-device testing for readability and booking flow
Performance optimisation for fast first impressions
SEO foundations for Aberdeenshire and online nutritional therapy searches

Impact

The results

Calm, professional presence aligned with clinical practice

First Impression

Clear free consultation CTAs on hero and throughout the site

Consultation Pathways

Specialist support for autoimmune, allergy and digestive health made visible

Audience Clarity

WhatsApp and booking flows for low-friction enquiries

Contact Options

Full website live within three weeks

Delivery

Approachable, trustworthy journeys on mobile and desktop

User Experience

Devora understood exactly the tone I wanted — calm, clear and supportive. The new site helps people understand what I do and makes booking a consultation feel easy. It finally feels like a proper home for my practice online.

Sarah Bartlet

Sarah Bartlet Optimal Health

Capabilities