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Dating Platform

Slush Dating

AI-Powered Dating Platform

Client
Slush Dating
Duration
4 weeks
Year
2024

The Challenge

What we set out to solve

1

Slow text conversations leading to missed opportunities

2

Superficial connections from swipe culture

3

Difficulty in establishing genuine connections via video

4

Need for a platform that prioritises quality over quantity

5

Inability to effectively match users based on video chemistry

Our Approach

How we tackled it

We built a video-first dating application that transforms how singles connect. Instead of unlimited swiping, Slush uses sophisticated matching algorithms analyzing interests, values, and communication style to recommend compatible matches, typically 3-5 per day. Each match suggests a timed video date (15 minutes). Both users receive a push notification; if both accept within 2 hours, the video chat begins. The video interface is intuitive: simple start/end controls, profile visibility during calls to reinforce connection. After video chats, users rate the experience and provide feedback (chemistry, conversation quality, would meet again?). This data improves the matching algorithm. The app includes safety features: video clips aren't recorded, blocked accounts prevent harassment, and reporting mechanisms exist. Users can match by preference: looking for casual dating, relationships, or friendship. Geo-targeting connects nearby singles. Push notifications drive engagement. The backend manages real-time video using WebRTC, matching algorithm optimization, and user data privacy (GDPR compliant).

Process

Execution timeline

1

Video-First Matching

  • Implemented sophisticated matching algorithms analyzing interests, values, and communication style
  • Recommended 3-5 compatible matches per day
  • Timed video dates for quality over quantity
2

Video Chat Experience

  • Intuitive video interface with start/end controls
  • Profile visibility during calls to reinforce connection
  • Feedback mechanism for user experience
3

Safety & Moderation

  • Video clips aren't recorded
  • Blocked accounts prevent harassment
  • Reporting mechanisms for inappropriate content
4

Integration & Optimization

  • Integrated WebRTC for real-time video
  • Optimised matching algorithm for quality matches
  • Secure user data privacy (GDPR compliant)

Impact

The results

28,000+ across UK with 40% monthly growth

Monthly Active Users

12,500+ video conversations monthly

Successful Video Dates

68% of video matches lead to in-person dates (vs. 15% on traditional apps)

Meet-In-Person Rate

4.6/5 stars with 82% saying they prefer video-first approach

User Satisfaction

£180k ARR from premium memberships

Revenue

"Slush Dating's video-first approach has revolutionized how singles connect. The quality of matches and the ease of scheduling video dates has significantly improved our user engagement and conversion rates.

Alex Thompson

CEO, Slush Dating

Capabilities

What we delivered

  • Full Mobile App Development
  • Real-Time Video Integration
  • Matching Algorithm
  • Push Notifications
  • Safety & Moderation

Stack

Technologies we used

React Native for iOS/AndroidNode.js backendWebRTC for videoPostgreSQLRedis for cachingAWS for hosting

Let's work together

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