Slush Dating
AI-Powered Dating Platform
Client
Slush Dating
Duration
4 weeks
Year
2024
The Problem
Slow text conversations leading to missed opportunities
Superficial connections from swipe culture
Difficulty in establishing genuine connections via video
Need for a platform that prioritises quality over quantity
Inability to effectively match users based on video chemistry
Our Approach
We built a video-first dating application that transforms how singles connect. Instead of unlimited swiping, Slush uses sophisticated matching algorithms analyzing interests, values, and communication style to recommend compatible matches, typically 3-5 per day. Each match suggests a timed video date (15 minutes). Both users receive a push notification; if both accept within 2 hours, the video chat begins. The video interface is intuitive: simple start/end controls, profile visibility during calls to reinforce connection. After video chats, users rate the experience and provide feedback (chemistry, conversation quality, would meet again?). This data improves the matching algorithm. The app includes safety features: video clips aren't recorded, blocked accounts prevent harassment, and reporting mechanisms exist. Users can match by preference: looking for casual dating, relationships, or friendship. Geo-targeting connects nearby singles. Push notifications drive engagement. The backend manages real-time video using WebRTC, matching algorithm optimization, and user data privacy (GDPR compliant).
Execution Timeline
Video-First Matching
- •Implemented sophisticated matching algorithms analyzing interests, values, and communication style
- •Recommended 3-5 compatible matches per day
- •Timed video dates for quality over quantity
Video Chat Experience
- •Intuitive video interface with start/end controls
- •Profile visibility during calls to reinforce connection
- •Feedback mechanism for user experience
Safety & Moderation
- •Video clips aren't recorded
- •Blocked accounts prevent harassment
- •Reporting mechanisms for inappropriate content
Integration & Optimization
- •Integrated WebRTC for real-time video
- •Optimised matching algorithm for quality matches
- •Secure user data privacy (GDPR compliant)
Slush Dating's video-first approach has revolutionized how singles connect. The quality of matches and the ease of scheduling video dates has significantly improved our user engagement and conversion rates.
Alex Thompson
CEO, Slush Dating
Key Capabilities
Full Mobile App Development
Real-Time Video Integration
Matching Algorithm
Push Notifications
Safety & Moderation