Dating Platform

Slush Dating

AI-Powered Dating Platform

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Client: Slush Dating
Duration: 4 weeks
Year: 2024

The challenge

What we set out to solve

Slow text conversations leading to missed opportunities

Superficial connections from swipe culture

Difficulty in establishing genuine connections via video

Need for a platform that prioritises quality over quantity

Inability to effectively match users based on video chemistry

Our approach

How we tackled it

We built a video-first dating application that transforms how singles connect. Instead of unlimited swiping, Slush uses sophisticated matching algorithms analyzing interests, values, and communication style to recommend compatible matches, typically 3-5 per day. Each match suggests a timed video date (15 minutes). Both users receive a push notification; if both accept within 2 hours, the video chat begins. The video interface is intuitive: simple start/end controls, profile visibility during calls to reinforce connection. After video chats, users rate the experience and provide feedback (chemistry, conversation quality, would meet again?). This data improves the matching algorithm. The app includes safety features: video clips aren't recorded, blocked accounts prevent harassment, and reporting mechanisms exist. Users can match by preference: looking for casual dating, relationships, or friendship. Geo-targeting connects nearby singles. Push notifications drive engagement. The backend manages real-time video using WebRTC, matching algorithm optimization, and user data privacy (GDPR compliant).

Process

Execution timeline

Video-First Matching

Implemented sophisticated matching algorithms analyzing interests, values, and communication style
Recommended 3-5 compatible matches per day
Timed video dates for quality over quantity

Video Chat Experience

Intuitive video interface with start/end controls
Profile visibility during calls to reinforce connection
Feedback mechanism for user experience

Safety & Moderation

Video clips aren't recorded
Blocked accounts prevent harassment
Reporting mechanisms for inappropriate content

Integration & Optimization

Integrated WebRTC for real-time video
Optimised matching algorithm for quality matches
Secure user data privacy (GDPR compliant)

Impact

The results

28,000+ across UK with 40% monthly growth

Monthly Active Users

12,500+ video conversations monthly

Successful Video Dates

68% of video matches lead to in-person dates (vs. 15% on traditional apps)

Meet-In-Person Rate

4.6/5 stars with 82% saying they prefer video-first approach

User Satisfaction

£180k ARR from premium memberships

Revenue

Slush Dating's video-first approach has revolutionized how singles connect. The quality of matches and the ease of scheduling video dates has significantly improved our user engagement and conversion rates.

Alex Thompson

CEO, Slush Dating

Capabilities