Slush Dating
AI-Powered Dating Platform
- Client
- Slush Dating
- Duration
- 4 weeks
- Year
- 2024
The Challenge
What we set out to solve
Slow text conversations leading to missed opportunities
Superficial connections from swipe culture
Difficulty in establishing genuine connections via video
Need for a platform that prioritises quality over quantity
Inability to effectively match users based on video chemistry
Our Approach
How we tackled it
We built a video-first dating application that transforms how singles connect. Instead of unlimited swiping, Slush uses sophisticated matching algorithms analyzing interests, values, and communication style to recommend compatible matches, typically 3-5 per day. Each match suggests a timed video date (15 minutes). Both users receive a push notification; if both accept within 2 hours, the video chat begins. The video interface is intuitive: simple start/end controls, profile visibility during calls to reinforce connection. After video chats, users rate the experience and provide feedback (chemistry, conversation quality, would meet again?). This data improves the matching algorithm. The app includes safety features: video clips aren't recorded, blocked accounts prevent harassment, and reporting mechanisms exist. Users can match by preference: looking for casual dating, relationships, or friendship. Geo-targeting connects nearby singles. Push notifications drive engagement. The backend manages real-time video using WebRTC, matching algorithm optimization, and user data privacy (GDPR compliant).
Process
Execution timeline
Video-First Matching
- —Implemented sophisticated matching algorithms analyzing interests, values, and communication style
- —Recommended 3-5 compatible matches per day
- —Timed video dates for quality over quantity
Video Chat Experience
- —Intuitive video interface with start/end controls
- —Profile visibility during calls to reinforce connection
- —Feedback mechanism for user experience
Safety & Moderation
- —Video clips aren't recorded
- —Blocked accounts prevent harassment
- —Reporting mechanisms for inappropriate content
Integration & Optimization
- —Integrated WebRTC for real-time video
- —Optimised matching algorithm for quality matches
- —Secure user data privacy (GDPR compliant)
Impact
The results
28,000+ across UK with 40% monthly growth
Monthly Active Users
12,500+ video conversations monthly
Successful Video Dates
68% of video matches lead to in-person dates (vs. 15% on traditional apps)
Meet-In-Person Rate
4.6/5 stars with 82% saying they prefer video-first approach
User Satisfaction
£180k ARR from premium memberships
Revenue
"Slush Dating's video-first approach has revolutionized how singles connect. The quality of matches and the ease of scheduling video dates has significantly improved our user engagement and conversion rates.
Alex Thompson
CEO, Slush Dating
Capabilities
What we delivered
- Full Mobile App Development
- Real-Time Video Integration
- Matching Algorithm
- Push Notifications
- Safety & Moderation
Stack
Technologies we used
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